Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach

The Malaysian economy has experienced robust economic growth over the past few decades, averaging around 6 per cent a year since 2000. With competitive pressure for resources from non-agriculture sectors, there is likely to be an inadequate capacity increase agricultural production. Attaining agriculture business performance continued relevance remains demanding in Eleventh Malaysia Plan. Anchored supply chain management philosophy, this paper highlights cattle businesses and interrelated elements of integration digital marketing perspective. meat industry gradually transforming unorganized backyard farming into organized farming. However, chains are still characterized by inefficiencies, diseconomies scale, lack investments, arrangement. Therefore, improve efficiency added value required. One form creation technology adoption. part currently leads adoption new policies Policies procedures also need eased facilitate investments This concludes that, many important ways, Government sees food security as public obligation, especially case protein-based products, working attentively its citizens.